Located in the metro Atlanta area in Spalding County, Georgia, Sun City Peachtree will encompass almost 3,400 homes across 1,726 acres. As in all Sun City communities, resort-style amenities will be the crown jewel of the development. Amenities will initially include a 30,000+-square-foot club/recreational center, indoor and outdoor pools, a state-of-the-art fitness center and miles of walking trails. Because of the abundance of amenities, a Lifestyle Director will be employed to spearhead health and fitness, cultural, continuing education and social activities within the community. We will offer a variety of single-family homes and villas that are designed to delight the active adult homebuyer.

 

Source - Del Webb Press Release, posted 6/4/2007 - Del Webb's Sun City Peachtree in Atlanta Keeps Up with the Expanding Population ''Formerly Known As Senior Citizens''

Even as companies struggle to keep up with today's YouTube generation, another audience segment is evolving quickly and creating an equally dramatic need for a strategic shift. As Baby Boomers move into the 55+ category, they are also moving past the "senior citizen" terminology and the Florida retirement stereotype.

ATLANTA (BusinessWire EON) April 10, 2007 --     As Del Webb, the active adult brand of Pulte Homes, prepares for the opening of Sun City Peachtree, an active adult community in the Atlanta area, the company is sharing insights into its philosophy for meeting the demands of a population aging with attitude.

Aging with attitude: Last year, the first wave of Baby Boomers hit the 60 mark. The number of people age 55 and better in the United States will grow from 69 million to 97 million by 2020. With trillions of dollars in spending power, this growing population is calling the shots, and keeping corporate America on its toes. In a recent Barron's cover story, Del Webb was listed as one of ten companies primed to benefit from the boomer generation. As the nation's largest builder of active adult communities, Del Webb is an expert at moving fast to keep up with this changing market segment. Sun City Peachtree reflects a modern profile of Baby Boomers moving past 55 without missing a beat. "Today's active adults are aging with attitude," said David Vitek, Pulte Homes/Del Webb Georgia South Division President. "They are shattering the stereotype of the quiet, rocking chair retirement and Sun City Peachtree is leading the charge by revolutionizing this paradigm."

Life beyond the lounge chair: The most recent Baby Boomer survey commissioned by Del Webb and conducted by Harris Interactive showed that today's active adults want to keep moving, stay challenged and continue learning. Sun City Peachtree will be a lifestyle destination where all this is possible. "We are building a lifestyle community from the ground up and with no preconceived ideas," said Vitek. "Everything we do revolves around catering to the desires of our residents in a way that only a Sun City by Del Webb concept can deliver," said Vitek.

Retirement is out. Second careers are in: Today's active adults are reenergized, not retired. Many individuals age 55 and better will continue to work or launch new business ventures. Half of all AARP members are employed and 40 to 50 percent of residents in Del Webb communities are still working. "Retirement isn't seen as the end game anymore," Vitek said. "It's a life transition and they want a great quality of life over the next forty years and working, in some capacity, is a part of that."

Snowbirds take a u-turn: Researchers are bringing attention to the migration of active adults from Florida to other parts of the country, and a variety of reasons have been cited: moving closer to family, inclement weather and cost of insurance. Sixty-percent of Baby Boomers say they plan to stay within three hours of their current location. "There's a secret weapon in our business and it's called grandkids," Vitek said. "Staying close to family and friends, and maintaining links to their community are important things to them." One fact is clear, the destinations for individuals 55 and better are changing and cities that move quickly to accommodate this population could see significant economic benefit. Bleakly Advisory Group, an independent real estate consulting firm, estimates that Sun City Peachtree will offer the Atlanta region over $1 billion in positive economic impact.

Blogging with Grandma: Today's active adults are tech-savvy and connected. From IPODS to online networking, they are using technology to stay connected and make their lives easier. In fact, Baby Boomers account for nearly one-third of America's Internet users. Sun City Peachtree will offer the latest in technology, including structured, computer centers and Del Webb Live, an interactive community Intranet.

Del Webb facilitates second childhood: "Baby Boomers are making life after 55 a new beginning and they want communities that move beyond accommodation to optimization," said Vitek. "Sun City Peachtree is ready to help this dynamic audience maximize their 'second childhood' and customize the next great chapter in their lives."

Sun City Peachtree will offer 3,400 homes on 1,726 acres just south of downtown Atlanta. The development will be the largest master-planned community in Atlanta and is scheduled to open in August of 2007.

About Pulte Homes

Pulte Homes, Inc., (NYSE: PHM), based in Bloomfield Hills, Mich., is a FORTUNE 150 company with operations in 52 markets and 27 states. In 2006, it delivered 41,487 homes and generated consolidated revenues of $14.3 billion. During its 57-year history, the company has constructed nearly 500,000 homes. In 2006, Pulte Homes received the most awards in the J.D. Power and Associates(R) New Home-Builder Customer Satisfaction Study(SM), marking the seventh-straight year Pulte achieved this distinction. Under its Del Webb brand, Pulte is the nation's largest builder of active adult communities for people age 55 and better. Its DiVosta brand is renowned in Florida for its Built Solid(TM) building system and distinctive master-planned communities. Pulte Mortgage LLC is a nationwide lender offering Pulte customers a wide variety of loan products and superior service.
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Pulte brings hot Sun City brand to Atlanta market

Atlanta Business Chronicle - March 2, 2007

by Tonya layman

Contributing writer

Posted 7/18/2007

If sitting in a rocking chair on the front porch is how you want to spend your retirement, then the Sun City Peachtree development probably isn't for you.

But if you want to play cards, do woodworking projects, splash around in the pool, go running and cycling and take part in any number of other activities, this is where you want to spend your golden years, said David Vitek, Pulte Homes Inc. Georgia South Division president.

"We will have everything there from billiards to skydiving lessons and everything in between," Vitek said. "This community is for people who are active. People use the active adult tag line as a way to avoid using the 'R' word -- retirement. We mean it when we say active adult. This is for people who want to be adventurous and live life with vibrancy."

Sun City Peachtree is a 3,400 single-family, single-story home community on 1,720 acres in the northern tip of Spalding County. It is a Del Webb community, and Sun City is a brand under the Del Webb brand. Pulte Homes, the nation's largest builder of active adult communities for people age 55 and older, is the parent company for these brands. Pulte Homes and Del Webb merged in 2001. The first metro-area Del Webb community, the Village at Deaton Creek, opened in Hall County in 2005.

There are about 100 Del Webb communities nationwide, with at least a dozen classified as Sun City properties. Sun City properties are larger and include an 18-hole championship golf course.

"By having more residents and homes you have a greater scope of amenities," Vitek said.

Sun City Peachtree will be open for sales in June. The golf course is scheduled to be open for play in mid-2008. Homes will range from 1,100 square feet to 2,600 square feet and prices will be announced this spring.

Even though the Sun City community is still under construction, it is already being recognized as a major development in the Atlanta market. It is a finalist in Atlanta Businness Chronicle's Best in Atlanta Real Estate Awards for its impact on the community.

According to Ken Bleakly, president of Bleakly Advisory Group, an independent real estate consulting firm, an analysis shows Sun City Peachtree is estimated to have a positive net fiscal impact on the local economy of more than $1 billion over the next 12 years.

"From property taxes on homes to construction materials to retail spending, Sun City Peachtree's positive economic impact to the region is substantial," Bleakly said. "Plus, Sun City Peachtree will place no demands on the local school system, which is an added benefit of an active adult community."

He said many states and municipalities seek active adult communities as an effective form of economic development.

"This type of project is a major fiscal plus for local communities and represents one of the least service-intensive ways to grow their tax base," Bleakly added.

Sun City Peachtree amenities will initially include a more than 35,000-square-foot club/recreational center, indoor and outdoor pools, a state-of-the-art fitness center, aerobics classroom, miles of walking trails, multipurpose rooms and a social area.

There will also be a coffee shop/ deli, a ballroom, an instructional kitchen and a number of classrooms in the community.

In addition to the golf course, other outdoor amenities include tennis, basketball, volleyball and bocce ball courts.

"We like to plan a community around the natural environment of the area," Vitek said. "This piece of property is beautiful with rolling hills and creeks that go through it."

A lifestyle director will be employed to spearhead health and fitness, cultural events, continuing education and social activities within the community.

Vitek added Atlanta is a prime location for such a community.

Sun City Peachtree is just 30 minutes from Hartsfield-Jackson Atlanta International Airport and 40 minutes from downtown Atlanta.